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Terri's Tips latest Make Smoking History campaign

  • 4 June

    ‘Terrie’s Tips’ - Record your voice for loved ones while you still can


    Make Smoking History (MSH) Campaign Newsletter – June 2018 From Sunday 3 June MSH will air ‘Terrie’s Tips’ for the first time in Western Australia. Terrie’s Tips was produced by the Centres for Disease Control and Prevention (CDC) in the United States in 2011 and features former smoker Terrie Hall. Terrie started smoking in high school and didn’t quit until she was diagnosed with oral and throat cancer in 2001. She was only 40 years old. In a series of confronting television commercials which graphically display the debilitating impact of tobacco related-cancer, Terrie uses an artificial voice box to offer advice to people that are yet to quit smoking. As each ad concludes the viewer learns that cancer from smoking killed Terrie when she was 53 years old. Her last ad was filmed just days before she died.


    The campaign will run from Sunday 3 June to Saturday 11 August 2018, with TV advertisements appearing on metropolitan, regional and Indigenous networks. This will be complemented by advertising on metropolitan and regional radio stations, digital and out-of-home channels, including shopping centres. Reaching people who are at a greater risk of smoking A portion of the digital advertising will target Aboriginal people and people of low socio-economic status. This will be achieved through the targeted placement of advertisements on social media and within shopping centres located in low social ecomomic status areas to reach these audiences. The Terrie’s Tips advertisements will also air on Goolarri TV, ICTV and Noongar Radio. All campaign advertising will drive people to the MSH campaign website. You can watch the three television  ads from the campaign on the MSH YouTube channel. Support for smokers Are you ready to quit now? Here are some ways to get started: * Download the free My QuitBuddy app * Visit makesmokinghistory.org.au


    * Call the Quitline on 13 7848 (13 QUIT)


    * Chat to your GP, Aboriginal Health Worker or pharmacist * If you’re a parent-to-be, download the free Quit for You - Quit for Two app Further information If you have any enquiries concerning the campaign, please contact: Sarah Beasley | Make Smoking History Campaign Coordinator Cancer Council Western Australia Ph: (08) 9388 4370 or Email: sbeasley@cancerwa.asn.au


    View the ads here: https://bit.ly/2LjSs7q